The Orbital Alliance Blog

White Papers and Case Studies; Another Great Content Marketing Strategy

Posted by Simon Yohe

Nov 5, 2013 7:16:00 AM

Finding prospective customers is one of the greatest challenges Small and Medium Sized Businesses (SMBs) face. In an attempt to beat this challenge, many SMBs have resolved to content marketing. There are quite a number of content marketing strategies that are being used by these SMBs. Most of these strategies are quite effective thus the high rating they have been receiving from the content marketing surveys.

Read More

Topics: Inbound Marketing, Content, SMB, Web Strategy

Best Timing for Email Marketing

Posted by Simon Yohe

Oct 29, 2013 8:31:00 AM

When it comes to online marketing, it can be quite overwhelming. There are many different marketing channels to use, and not everybody knows how to use them properly and when to use them. You must know your audience, and how effectively to communicate with them. Today, we focus on email marketing. This is just one marketing platform that many online marketers are using, but are they using it efficiently? In this article, we are going to provide the necessary information you need to know about email marketing.

Read More

Topics: Email Marketing, Inbound Marketing, Online Marketing

Utilizing FAQs as part of your Content Marketing Strategy

Posted by Simon Yohe

Oct 4, 2013 5:52:00 AM

Content marketing has a number of approaches that can be used to render it success. All that matters is your ability to perfectly use your chosen approach or a combination of two or more approaches to achieve your desired level of output. That said and done, do you know that you can use your websites FAQs to get better SEO, page views and results? If you don't know, here is an insight on how you can achieve this.

Read More

Topics: Inbound Marketing, Content, Online Marketing

Content Marketing is Top Tactic for Marketing Budgets

Posted by Simon Yohe

Sep 29, 2013 10:13:00 AM

Content marketing is not as easy as most people tend to think and believe. However, it is not too difficult to be done. All that is essential is proper budgeting that will make everything run smoothly and effectively so that the set targets can be met easily. There are a number of tactics that people use to come up with content marketing budgets. Some have worked while others have failed terribly. Here are the top trends on the current content marketing budgeting status.

Read More

Topics: Content, SMB, Online Marketing, Web Strategy

Why it is Important to Create Long Formed Content for B2B Brands

Posted by Simon Yohe

Sep 9, 2013 7:06:00 AM

We live in a world where everything must be performed quickly and people's attention spans are short. But lost in the fact in this, is that there still is an important need in creating / writing longer brand narrative and telling your company's story.

Read More

Topics: Inbound Marketing, Content, B2B, Web Strategy

Should Tablets Truly Be Considered Mobile Devices?

Posted by Simon Yohe

Aug 18, 2013 7:22:00 AM

For quite a while, tablets and smartphones were positioned together for analytics and reporting as mobile devices, but is that really accurate?

Read More

Topics: Mobile, E-commerce, Web Strategy

Smartphones Continue to Show Increase in Email Opens

Posted by Simon Yohe

Aug 12, 2013 5:33:00 PM

A study by Harland Clarke Digital discovered that roughly 25% of those surveyed indicated that they use their smartphone to open emails, a much larger increase than previously recorded. The study, performed in May 2013, identified that US consumers primarily used their desktop to open both B2B and B2C marketing emails. Over half of those surveyed (55.2%) identified this as their way to open emails.

Read More

Topics: Email Marketing, Inbound Marketing, Mobile, Online Marketing, Web Strategy

What are the Most Effective vs Most Difficult SEO Tactics for B2B Marketers?

Posted by Simon Yohe

Aug 5, 2013 7:44:00 AM

A study by Ascend2 and Research Underwriters was performed to determine from B2B Marketing companies what were the most effective and most difficult SEO tactics. Earlier, we had written up a blog article related to specifically to B2C Marketing companies.

Read More

Topics: Social Media, Blogging, Content, Online Marketing, B2B, SEO, Landing Pages

Implementing Social Media on your Website? Consider these Items

Posted by Simon Yohe

Jul 30, 2013 6:13:00 PM

Every company wants to be on top of Social Media. Many companies are pushing to have it every possible location and with everything to do, and many times, it is a rushed effort without much thought. But is it always in the best interests of the company to do this?

Read More

Topics: Social Media, Facebook, Web Strategy

What are the Most Effective vs Most Difficult SEO Tactics for B2C Marketers?

Posted by Simon Yohe

Jul 24, 2013 9:35:00 AM

A study by Ascend2 and Research Underwriters was performed to determine from B2C Marketing companies what were the most effective and most difficult SEO tactics.

Read More

Topics: Inbound Marketing, Blogging, Content, Online Marketing, Web Strategy, SEO, B2C

About this blog

The latest news about Orbital Alliance, things we like, or interesting items we pick up.

Subscribe to Email Updates