Great Video on Smartphone Consumers and Statistics: Understanding The Mobile Movement
Posted on May 26, 2011 |
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Tags: Mobile, Strategy, Video
Below is a great 3 minute video of smartphone usage, stats on consumer habits, how it effects their shopping preferences, find restaurants, locate local items, and make purchasing decisions.
Smartphone Statistic and Usage Video
This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm.
The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
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