US Mom Social Network Users
According to a report on eMarketer... "Overall, 26.5 million mothers with kids in the home use social networks at least once per month, or 79.2% of online moms. This compares to 63.7% of Internet users overall."
"These estimates mean that as of 2011, moms will make up 17.9% of all US social network users and 17.4% of Facebook users. But the high rates of penetration reached in this group mean growth will be relatively slow, and moms will actually lose share on the sites over time. By 2013, eMarketer estimates, 16.1% of US Facebook users will be moms with children in the home, while 17.1% of all US social network users will be mothers."
Moms and Social Media Marketing
Moms are becoming a very integral part of many companies online marketing strategies. Blogging Moms have become very popular and have been a big push for consumer products being reviewed and marketed. Given that Moms make up roughly 20% of social media users, and are majority "vocal" and "active" users, their roles on how products are reviewed/marketed on this medium will be heavily thought out.
Does your company have a plans/strategies to target the "Mom" demographic?