Focusing a Content Strategy now with Google+
Posted on Jan 27, 2012 |
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Tags: Content, Social Media, Strategy, Google+, Google
With Google+ rolling out social and Google+ results within search queries, it does two things... sends more traffic to google, and also requires content marketers to focus on being visible within the Google+ Universe.
Amit Singhal, a Google algorithmic guru, says this about Search Plus Your World... “The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful.”
Getting Content in Google+
Well, if you were on the fence about Google+, this pretty much would cause you to come over, especially if you market a business or want to gain market exposure online. With Google having a stranglehold of almost 70% of search engine use, to not have a presence on Google+ would not be a wise decision.
Adapt to Google+
It is important to be adaptive when it comes to this change in search results. This is not just a one-time change... this is a radical twist to their search results that will only be modified and tweaked over time as Google understands the effectiveness, both good and bad of this change in results.
So What Content is Fair Game for Google+ Search Results?
From an article on Searh Engine Land... When it comes to Private Content In Your Web Results, personalized results include:
- Listings from the web
- Listings from the web, boosted because of your personal behavior
- Listings from the web, boosted because of your social connections
- Public Google+ posts, photos or Google Picasa photos (all of which are also listings from the web)
- Private or "Limited" Google+ posts, photos or Google Picasa photos shared with you
What do you think about Google+ Search Results?
What are your thoughts about Google+ Search? Do you like it? If you are a content marketer, what steps are you going to take in order to address this change? There definitely is a lot of groups not happy with this, especially Twitter. Will this cause you not to use Google for search?
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