The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
Content Marketing Ranked Top Priority for 2013
According to report by Econsultancy and Adobe, content marketing is the top priority for marketers for 2013, surpassing social media as the top choice. Conversion rate optimization also tied with content as top choice. Read more
Posted by Orbital Alliance | Feb 05, 2013
LinkedIn Voted Most Used and Most Potential for Small Businesses
A survey performed by Wall Street Journal asked owners which social media mediums they used the most and which ones had the potential. LinkedIn came up top ranks for both. The results come as a shock. Read more
Posted by Orbital Alliance | Feb 04, 2013
Why does Niche Marketing Work?
From a very high level perspective, it sounds weird... Market to less to get more. But that is what Niche Marketing is and how it is successful. Clearly defining your audience and creating campaigns targeted and personalized to them provides a better overall service and a higher conversion rate and greater success. Read more
Posted by Orbital Alliance | Jan 30, 2013
Study: What Percentage of Customers Interact With Your Mobile Email Messages?
A Study by Marketing Sherpa asked marketers what percentage of customers interacted with their mobile email messages. Read more
Posted by Orbital Alliance | Jan 28, 2013
How to Market for Google+ vs. Facebook
If you've dismissed Google+, here's a wake-up call: their numbers are thriving! Find out how your social media strategy should differ for Facebook and Google+. Read more
Posted by Orbital Alliance | Jan 24, 2013
