The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
Mobile Shows Strength during past 2012 Holiday Shopping
Results from a recent poll from SapientNitro regarding smartphone owners showed a significant increase in mobile device use when it came to shopping over the holidays in 2012 compared to that of 2011. Read more
Posted by Orbital Alliance | Jan 02, 2013
2013 Content Trends for Online Retailers
A recent study from SLI Systems and discussed on eMarketer broke down what content assets online retailers are currently using, and which ones are expected to add to their sites in 2013. Read more
Posted by Orbital Alliance | Dec 27, 2012
Five Reasons Why Sending Direct Messages to New Twitter Followers is a Mistake
Should you send automatic direct message to new followers on Twitter? No! It's bad social media marketing strategy, and we have five reasons that make the case. Read more
Posted by Orbital Alliance | Dec 24, 2012
How is Social Media Changing Customer Service?
With an ever-growing presence of social media in people's everyday lives, it only makes sense that company's must take advantage of this to enhance their ability to provide high customer service. Read more
Posted by Orbital Alliance | Dec 20, 2012
Niche Marketing: Why it is important to Define Your Niche and Tactics to Target Your Audience
The tighter your niche can be defined, the easier it becomes to identify and understand what the needs are of your customers within the niche. At the same time, it also helps your business have a clear picture of who you should be marketing to and reduce concerns about wavering or being unsure of what your goals and objectives are. Read more
Posted by Orbital Alliance | Dec 19, 2012
