The Orbital Alliance Blog

Google just merged Google Places and Google+ into one social media nexus. Now, social signals could significantly impact local searches. Get ahead of the game. Read more

Image sharing isn't just about being social. It's also about commerce. Web users are clicking on pictures they like and buying the products featured in them. That means marketers and commercial vendors alike have a real opportunity to gain click-through leads via image-sharing sites. Read more

White papers have always been important. In some cases, they can even change the world. Governments use them to justify a change in policy or announce the proposal of new law. Winston Churchill and Neville Chamberlain are among famous leaders whose governments used them to drive foreign policy, for instance. Domestically, agencies like the DOT, OSHA, and HUD are still using white papers to address pressing infrastructural concerns today. Read more

Google doesn’t like cheaters. Web crawlers have only been around for a couple of decades, but in ‘net-years, that’s long enough for whole eras to come and go. In the “olden” days (that is to say, five or ten years ago), a string of keywords and some aggressive hyperlinking could be enough to earn strong placement in search engine results. Then Google unleashed a bear on the web. Read more

It's no secret that Search Engine Optimization, or SEO, has emerged as a major player in the way companies and products attract their customers. In fact, it's probably the most important form of "inbound marketing," an effective – and much cheaper – alternative to traditional, outbound efforts. Read more