The Orbital Alliance Blog

Orbital Alliance is currently looking for a Digital Copywriter. We need someone with strong writing, editing and proofreading skills. This person will be responsible for creating content for marketing campaigns, email marketing, optimized landing pages and promotions, and need to have the ability to manage multiple projects and topics at a time. Read more

Product Videos are carrying their weight when it comes to their ability to educate and demonstrate a product's features and benefits. Product Videos have shown much usefulness in educating consumers compared to other mediums. Read more

The University of Massachusetts Dartmouth Center for Marketing Research did their 2011 update study on social media marketing activities of Inc. 500 companies (fastest growing 500 private companies). The results were interesting... many items expected such as Facebook, LinkedIn, Twitter as most used, but when it came to results, for those outside of following inbound marketing, the results may be surprising. Read more

As Internet usage continues to soar on mobile devices, the question many wonder is whether consumers prefer to use mobile apps to consume data from the Internet, or do they prefer to use mobile browsers. Read more

Social Media is about communication and interaction. It is all about Quality over Quantity, and being able to interact with your followers and build a strong base and foundation for future growth. Buying followers and likes plays a negative roll in doing this. Read more