The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
Study: Small Businesses not truly embracing Social Media Yet
Social Media Marketing is growing daily, yet for small businesses, it still is not seen as a necessity. According to a study by Hiscox, only 12% of small business owners considered it a must to use social media. Read more
Posted by Orbital Alliance | Aug 23, 2011
Affluent Users Have Higher Awareness Response to Video and Search Ads
A recent study by the Interactive Advertising Bureau found that affluent users have higher response to video and search ads than those of general consumers. Read more
Posted by Orbital Alliance | Aug 17, 2011
Has Groupon Already Peaked? Merchants and Consumers Becoming Unhappy
The news for Groupon has not been good as of late, as more scrutiny is being placed prior to their eventual IPO. While discount deals are still very popular, the financial numbers for Groupon have started to decline, and the level of satisfaction by merchants on repeat business is very poor. Read more
Posted by Orbital Alliance | Aug 12, 2011
Can Bing ever truly compete against Google when it comes to Search Market Share?
Microsoft may have made a slight uptick in search market share, but is this something that they can sustain? Read more
Posted by Orbital Alliance | Aug 11, 2011
How Important is it to have high-ranking search results for your main keywords?
It is very important to position yourself on the 1st page and top listings for your main targeted keywords, as the percentages of clicks from spot 1 and down on page 1 significantly drops. Read more
Posted by Orbital Alliance | Aug 04, 2011
