The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
What are the main differences in Marketing Strategies between B2B and B2C Companies?
B2B Marketers rate certain key strategies higher than that of those who market directly to consumers. A survey by Focus Research identified the top priorities of each. Read more
Posted by Orbital Alliance | Jul 25, 2011
Could Daily Deals Like Groupon and Living Social be Detrimental to Long Term Success?
Daily Deal sites like Groupon and Living Social are becoming very popular and more prominent, but are the motivational factors in a one-time cheap discount harmful to consumers in regards to the overall long-term success of those businesses being marketed? Read more
Posted by Orbital Alliance | Jul 21, 2011
Marketing Survey: What are the Most Important SEO Objectives?
MarketingSherpa interviewed over 1,500 marketers to find out more about their specific SEO objectives they set to achieve. Their data was compiled and put together in an easy to read SEO chart. Read more
Posted by Orbital Alliance | Jul 18, 2011
Local Businesses Big on Social Media, Slow on Mobile Marketing and Group Buying
MerchantCircle quarterly Merchant Confidence Index Survey on over 8,500 small and local businesses to gauge their methods and budgets for marketing. Read more
Posted by Orbital Alliance | Jul 14, 2011
Happy Birthday Orbital Alliance!
Orbital Alliance turned one year old today... and as we look back, we get excited about what will become. We're just starting to walk, we still are wearing a diaper, and our first words were "SEO" and "Inbound Marketing". Read more
Posted by Orbital Alliance | Jul 12, 2011
