The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
What Social Media Site or Blog do Companies Value as Important
In Hubspot's 2011 State of Inbound Marketing report, they interviewed Fortune 100 companies to find out what social media sites or blog was important or critical to their overall web strategy. Read more
Posted by Orbital Alliance | May 25, 2011
What Reasons Influence Affluent Consumers to Interact with Brands on Social Mediums?
According to the 2011 Affluence Collaborative Survey, affluent internet users interact and connect with brands on social mediums different that the general public. Read more
Posted by Orbital Alliance | May 24, 2011
What are the Benefits of Niche Marketing?
The tighter a niche can be defined, the easier it becomes to identify and understand the needs of customers within the niche. At the same time, it also helps the business have a clear picture of whom they are marketing to and reduce concerns about wavering or being unsure of what your goals and objectives are. Read more
Posted by Orbital Alliance | May 23, 2011
How Do Email Campaigns Perform Over Major Holidays?
A recent study by Experian CheetahMail displays the results of promotional emails over the major US holidays, and reflects the transaction rates per holiday. Memorial Day scored the highest transaction rate. Read more
Posted by Orbital Alliance | May 20, 2011
Do CMO's believe they can produce ROI off social media?
Marketing Sherpa interviewed over 750 CMOs and senior marketing executives and asked them how they perceive social marketing's ability to produce a return on investment (ROI) at budget time. They formulated their results and put together in a pie chart. Read more
Posted by Orbital Alliance | May 12, 2011
