The Orbital Alliance Blog

There has been numerous reports as of late about the dramatic increase in Social Media, most notably the two giants of the mediums, Facebook and Twitter. And while they both do provide outstanding benefits and services to the masses, one has to think where this social media train is going to take us. Read more

In a recent study performed by Lightspeed Research, they were able to identify the main actions taken place when consumers make a purchase decision, with consumers focus on online reviews and price comparisons, while using social media very little. Read more

Livefyre's real-time platform was built from the ground up for the social web to increase engagement, boost social interaction, and build community. Read more

Try saying that 5 times fast... seriously though, the creation of consistent, compelling, content can help elevate you and your company's stature within your industry and to consumers, making you and your team viewed as experts. Read more

Buddy Media conducted a study over the course of two weeks in January and February 2010 for more than 200 clients in which they analyzed Facebook posts and engagement rates to see if there were any specific methods or factors that resulted in a better performance and ROI. Read more