The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
How does Content Strategy Differ when Implementing Marketing Initiatives between B2B and B2C?
More and more marketers are utilizing content creation/content marketing as part of their ability to market and promote their companies, whether their focus is B2B or B2C selling. There are some differences though in the types of content types that are used for each of these different markets. Read more
Posted by Orbital Alliance | Jun 27, 2011
What Online Sources do US Consumers Check First Before Visiting a Local Business or Restaurant?
A recent poll performed by Harris Interactive asked over 1,000 CityGrid Media users when it comes to visiting a local business or restaurant, what online source do they use prior to visiting. Read more
Posted by Orbital Alliance | Jun 23, 2011
How Should Small Businesses Handle Content Creation for their Websites?
What is the best method for Small to Mid-Size Businesses handling content creation for their websites? Is it in their best interest to outsource it, handle it internally, or look to find a happy medium between the two? Read more
Posted by Orbital Alliance | Jun 17, 2011
Over Half of Internet Users will Read Blogs this Year
According to a report by eMarketer, over half of Internet Users will read blogs this year in the US, reaching a total of 122.6 million in 2011. Read more
Posted by Orbital Alliance | Jun 01, 2011
Does our Society's Need for Instant Gratification Hurt SMB from Having a Strong Long Term Web Strategy?
In the past, it was understood that startup and small businesses took time to establish themselves and build their company from the ground up. But with today's quick pace market and need for instant results and "live in the now" mentality, is it causing decision makers to not think too far out and hurt their long-term web strategy? Read more
Posted by Orbital Alliance | May 03, 2011
