The Orbital Alliance Blog

A study by MarketingSherpa was performed to see what tactics marketers used to improve email deliverability rates. These items are provided in an easy to read chart. Read more

MarketingSherpa's 2013 Email Marketing Benchmark Report had surveyed marketers the following question. Which of the following tactics is your organization using to drive email list growth? The results were formulated and summarized and charted. Read more

At Orbital Alliance, we understand the difference between email marketing and junk mail/spam. Respect for the customer is a guiding principle in every email campaign we create. We build email databases by capturing contact information for the customers who want to be contacted. These are your best, most loyal, and most reliable customers. Email lets you sell to them again and again. Read more

Success of email campaigns is the result of how effective subscribers engage, interact, and convert with your messages and calls-to-actions. Here are some scheduling tips for sending out email campaigns to better boost these numbers. Read more

A recent survey from Perion showed that over the past 6 months, users are reading and sending emails more often on their tablets, beating out PCs and Macs by over 20% points. Read more