The Orbital Alliance Blog
The latest news about Orbital Alliance, things we like, or interesting items we pick up.
What Marketing Tactics are Best for SMB for Attracting and Retaining Customers?
With limited time and budgets, SMB need to focus their marketing efforts on ways that both attract new customers as well as retain existing customers. A survey by Constant Contact looked to find out which tactics were best. Read more
Posted by Orbital Alliance | Apr 22, 2013
Chart: US Local Advertising Increasing Shift Towards Digital Spend
A study by BIA/Kelsey indicates what most already expected... US local digital advertising to increase at expense of traditional advertising. Read more
Posted by Orbital Alliance | Apr 02, 2013
What Areas Are Small Businesses Focusing Efforts on for Online and Mobile Marketing in 2013?
According to a November 2012 study by Ad-ology Research, more and more small businesses are focusing their marketing efforts digitally, and the main focus of their efforts are relating to their website design and development, and optimizing it for search engines. Read more
Posted by Orbital Alliance | Mar 07, 2013
What Sources Drive Leads for Small and Medium Sized B2B Company Websites?
A Study was performed by Optify to understand what sources drove leads for small and medium sized B2B company websites. Organic and direct traffic lead the way, but social media is starting to help. Read more
Posted by Orbital Alliance | Mar 04, 2013
How are Businesses Handling Content Marketing?
Ad Age performed a survey on nearly 600 marketers to understand what kind of role content marketing plays for their business. The results showed that content marketing is a top priority for 2013. Read more
Posted by Orbital Alliance | Feb 21, 2013
