The Orbital Alliance Blog

With the continual increase in popularity of Facebook, so too has there been an increase in Companies to look to build their number of followers. This article goes into details on why users prefer not to follow. Read more

Duke University's Fuqua School of Business and the American Marketing Association performed a study where they surveyed chief marketing officers (CMOs) to find out what are the most popular metrics for measuring and tracking the performance of social media marketing efforts. Read more

MarketingSherpa performed a survey of over 3,300 marketers to find out how important and how integrated social media is within their organization's marketing mix. Read more

In a recent survey performed by Cone, a brand marketing agency, results show that 80% of those interviewed have changed their purchase decision based upon a bad review they read, up from 68% in 2010. Read more

According to a report by Pew Research Center, baby boomers (ages 50-64) represented the largest percentage of growth for typical daily use on a social networking site, increasing from 20% in 2010 to 32% in 2011. Read more