Email Marketing (OEM)
Email Marketing is a great way to retain and keep your customers loyal and active. In most cases, if you are able to get an individual to sign up for additional information, they are at some level, interested in your company. 
Email Marketing is an inexpensive method of providing your company and your message to them in a professional and clean format, and can be performed so on a regularly schedule.
What are actual benefits of Email Marketing?
- Pretty Much Everybody Uses It - Email is still an extremely popular medium with way over 90% people online using it. Suprisingly, people have a positive attitude towards opt-in email marketing despite issues with spam emails and the growth of social marketing mediums.
- Instant Results - This is one of the fastest vehicles to realize a marketing campaign. Not only is the campaign deployment fast, but consumers receiving the email can respond/perform an action almost instantly.
- Brand Awareness - Email Newsletters continuously keep your brand in front of your customer's eyes and keeps fresh your products and services.
- Great Tool to Retain Leads - The cost of attracting a new lead is 5 to 10 times more expensive than retaining and selling to an existing one, thus capturing leads and marketing through an email auto responder makes for an opportunity to sell to the same prospects going forward, multiple times over. Not only does this increase revenue per lead, but also decreases or even eliminates the cost of attracting new leads, to ultimately deliver more profit, regardless of the sector in which you operate.
- Track Campaign Results Immediately - Email marketers can immediately track which recipients are interested by their proposal, content, and information by tracking the clicks.
- Can be Personalized/Customized - Depending on how indepth your business' database is, email marketing permits a high degree of personalization. This enables you a personalized communication with the recipients which will raise the impact of your call to action.
