PPC (“Pay per click” advertising)
Pay per Click, otherwise known as PPC, is how it sounds… You pay every time somebody clicks on your advertising link. You create campaigns with specified advertisement promotions and phrases, and tag these ads with your designated keywords. You bid on the amount you would be willing to pay for somebody to click on your ads based off those keywords.
The cost of PPC advertising can vary per industry, and is driven by supply and demand. The more you are willing to pay, the higher and more prominent your ad will be displayed. PPC does not guarantee results, it only provides clicks. That is where Optimized Landing Pages play such an important role.
What are actual benefits of PPC?
- Immediate ROI - Pay per click advertising can give an immediate return on investment - especially if your website can process business/sales online. For many industries and markets, Pay per click advertising can be economical compared with more traditional advertising strategies.
- Instant Gratification - PPC can instantly get your product and company displayed on the top of search engines and queries, whereas Organic and Natural Search Results can take time to be established as you increase your page and keyword rank.
- Small Initial Investment - You only pay when somebody clicks on your link, and besides your costs for that click, there are only the costs of time needed to initially setup these campaigns. Search Engines don't charge you every time your ad displays, only when clicked.
- Specialized Campaigns - PPC can be an ideal solution for specialized campaigns, especially short-term advertising campaigns. With great flexibility in adjusting your advertisement and targeted keywords, it provides businesses a low-cost opportunity to market unique and specialized campaigns.
