SEO (Search Engine Optimization)
Search Engine Optimization, otherwise known as SEO, is a practice of increasing your website’s perception in the eyes of internet search engines. How Search Engines perceive you dictates how a consumer can find your products and services through their online searches.
The higher and better you’re ranked for search keywords and terms, the more prominently your site is displayed on the top of the search results page, thus increasing your number of organic “unpaid” visitors to your website.
What are actual benefits of SEO?
- Actual Search Engine Results Pages - Simple, yet not appreciated. SEO done properly allows you to have a higher search rank for your targeted keywords and audiences, allowing you to have a greater change of capturing quality leads.
- Cost-effective Customer Acquisition - Search engines don't charge to index your pages. This can be very important when targeting high volume, low intent phrases which traditionally can be expensive in paid-search.
- Fixed Costs / Bigger Picture - SEO costs are relatively fixed and independent of click volume. In essence, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs, whereas paid-search is essentially a variable cost.
- Repeat Business - Typically, customers who come from organic search results tend to stay on your site longer and visit more frequently, which in turn increases a customer's lifetime revenues.
- Credibility / Brand Perception - The top brands are usually prominent through Google and other Search Engines. Having proper SEO throughout your site allows you to display prominently which provides both credibility to your services and increases your brand’s perception in your industry.
- You Actually End Up With a Better Website - Setting up your site to be SEO friendly, you’re in fact already fine tuning and focusing the content on your site, provide a much better services and better product to existing customers and potential leads.
