Social Media Marketing
You can't go a day without hearing about a social medium today. Facebook claims that 50% of active users log into their site daily, and they only have 800 million users. Twitter has over 75 million users. LinkedIn is over 50 million. Social Marketing is not a fad... it's here to stay. 
Each day, Social Mediums are capturing more and more online traffic, and consumers are relying on these mediums to help guide their decisions directly and indirectly.
Social Media Video - Social Media Revolution 3
Social Media isn't just for Consumers, it's a great tool to communicate with other Businesses.
It's not all about consumers purchasing products and services. Social Media has expanded throughout business and industries and is used to help partner/collaborate on projects, provide insight and assistance to fellow companies, and share ideas from one business to another.
What are actual benefits of Social Marketing?
- Targeted Marketing - If implemented properly, Social Marketing can attract a highly targeted segment of online users to visit your business' website. Many small businesses can not only gain from access to this global audience, but increase the value of their brand by bringing in a more select local audience.
- High ROI - Social marketing is one of the cheapest ways of marketing currently available. Almost all social media you can use to market your business either costs nothing or costs a very little amount.
- More Human Touch - Society as a whole has become so used to online ads due to being everywhere, we generally do not click on them. With Social Marketing, you can provide a more human touch to attract potential customers.
- Increased Visibility - Social marketing, just like blogging, can help spread your company's message, products, and services, which in turn can be correlated to your site, increasing your site's popularity. If you create new content that people really need, you'll have no problem drawing people to your site.
