CRM Solutions
CRM Solutions are very important. Having great marketing and websites can only take you so far... once you get the lead, you need to be able to communicate with them effectively, track these communications, and develop and understand the lead from start to finish. Sales agents need the structure and the platform to conduct this. Sales Managers need this to project numbers and manage agents effectively. Marketers want to know what campaigns and efforts produce not just leads, but sales. Customer relationship management (CRM) helps businesses to gain an insight into the behaviour of their customers and modify their business operations to ensure that customers are served in the best possible way.
After testing out and implementing numerous CRM platforms, we have come to the conclusion that our favorite CRM Solutions are SalesForce and SugarCRM. For those that are smaller companies, we recommend SalesForce for easy setup and start up. For those that have a robust growth plan, and have the luxury of building and customizing a CRM from the ground up, we recommend SugarCRM. SalesForce is much cheaper from an initial standpoint, but can become much more expensive than that of SugarCRM as the number of users/features increases.
SalesForce.com - No Software CRM Solution
SalesForce.com is the enterprise cloud computing company that is transforming customers into social enterprises. Social enterprises know who their customers are and what they like by building customer social profiles; increase productivity and collaboration with employee social networks; and engage with their customers over customer social networks.
CRM cloud apps provide real-time visibility into their team’s activities so they can forecast sales with confidence. For sales reps, CRM cloud apps make it easy to manage customer information so reps spend less time handling data and more time with customers.
For marketers, nothing is more important than tracking the sales that result from leads generated through marketing campaigns on your Web site, in email, or with Google AdWords. CRM cloud apps let marketers track leads and sources, route leads to the right salespeople in real time, and provide the analytics to see what’s working and what can be improved. Learn More >
SugarCRM: World's Leading Open Source Customer Relationship Management Software
SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 7,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications.
Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design.
SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments. Learn More >
